LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and